Recently, the "tear-the-cup" lucky draw campaign launched by Chagee in Malaysia has become mired in controversy. A video exposed that store employees were suspected of screening prize cards inside cups in advance and keeping the grand prizes aside, triggering strong consumer doubts about the fairness of the campaign. The brand initially demanded that netizens delete their posts through legal means, then responded successively on November 18 and 19 and issued an apology statement, admitting that the employees' conduct did not conform to corporate principles and announcing that starting in December it would switch to QR codes instead of paper lucky draw slips. Although the brand promised to make rectifications, public doubts about its handling approach and transparency have still not been completely dispelled. [more…]

Bawang Chaji celebrates its seventh anniversary. All stores in Malaysia launched a tear-the-cup lucky draw campaign on the 16th and 17th, with prizes including discount vouchers, branded backpacks, electronic products, perfumes, and lipsticks, attracting a large number of consumers to place orders enthusiastically. However, after the campaign began, order volumes surged at many stores, with some stores having more than a thousand or even over three thousand drinks awaiting preparation, leading to a series of problems such as excessively long waits to pick up orders, the ordering system being unable to cancel orders, and declining product quality. Consumers expressed dissatisfaction one after another, believing that the brand should have anticipated the campaign's popularity in advance and adopted flow-control measures. This article reviews the course of the incident and feedback from all parties, for the reference of coffee and tea beverage enthusiasts. [more…]

In the scorching summer, iced drinks are back in the consumer spotlight. To stand out in fierce competition, new tea beverage brands keep reinventing their marketing tactics—from early niche fruits and co-branded limited editions to today's popular milk tea scratch cards, blind box draws, and even giveaways of gold, lottery tickets, and cars. Suguo Fresh Fruit Tea uses its new yellow skin (wampee) product to promote "scratch for real gold," Heytea and Nayuki use puns plus tear-open cards and lottery tickets to grab attention, while Chagee uses high-end lipstick blind boxes to precisely target female customers. Behind these gimmicks is the thrill and sense of participation brought by "eliminating uncertainty." Of course, for those who just want to quietly enjoy a good coffee or milk tea, returning to the product itself may be the lasting way forward, and Front Street Coffee has always advocated focusing on flavor and quality. [more…]

Recently, netizens discovered that in a lucky draw event run by the official Chongqing account of Chagee, the same user won four times within a single month, sparking widespread skepticism. Because the account's lucky draw did not use the platform's built-in system tool but was instead manually selected by operations staff, many netizens suspected "black box manipulation" in the event. Although the questioned winner came forward to clarify that they simply participated frequently and had good luck, the explanation only deepened public suspicion. As of press time, Chagee's official side has yet to make any response to the matter. [more…]

The Starbucks app recently completed an upgrade, officially adding the Diamond tier to its membership system, and simultaneously launched a limited-time lottery event where members can participate using stars. The top prize of 888 stars looks tempting—converted at 9 stars for a grande beverage, that's equivalent to 98 free coffees. However, many users only discovered after spending their hard-earned stars that most results merely returned a small number of stars valid for just two weeks, or even came up empty-handed. The odds of winning, the expiration period of rewards, and issues like accidentally tapping and having stars automatically deducted have led some people to jokingly call this event a "star recycling program." [more…]

ChaPanda's new store at Konkuk University Station in Seoul, South Korea, recently officially opened its doors to customers. This is the brand's second store in the greater Seoul area, following its first store in Gangnam District earlier this year. At the same time, ChaPanda's stock price has performed impressively recently, with cumulative gains of nearly 70% over the past six trading days. From choosing South Korea as its first overseas destination, to launching Korea-exclusive products, to local consumers accounting for more than 80%, ChaPanda is validating its store model in the East Asian market through a differentiated strategy. This article will review ChaPanda's expansion path in South Korea, its product strategy, and the latest developments in the capital market. [more…]

In recent years, more and more Gen Z college students have started opening cafés in their dormitories, earning living expenses or even nearly ten thousand yuan a month by selling coffee. A large number of dorm coffee startup stories have appeared on platforms like Xiaohongshu, and some people even charge tuition to run classes teaching it. However, these dorm cafés generally use instant coffee yet sell it for a dozen yuan a cup, and they also involve issues such as operating without a license and unguaranteed food safety. This article takes you through the controversy and hidden risks behind this dorm coffee startup trend, while also providing a professional coffee knowledge exchange channel for friends who truly love coffee. [more…]

Owning a coffee shop on a university campus is a startup dream for many students. Recently, a junior student shared their experience of opening a coffee shop at an abandoned counter on campus: personally selecting beans, milk, and equipment, and with no rent pressure, the average price was only 9 yuan, yet business remained sluggish. Aside from occasional visits from teachers, there was almost no foot traffic. Why couldn't low prices win over the student body? Netizens analyzed that chain brands such as Luckin, Cotti, and Lucky Cup had long established themselves on campuses, and at comparable prices, consumers tend to favor chains with brand assurance and standardized products. In addition, campus coffee shops need to clarify whether they are grab-and-go stores or third places, and open up the market through online promotion, community operations, and campus delivery. This article compiles netizens' practical suggestions to provide reference for campus coffee entrepreneurs. [more…]

In recent years, coffee priced under 10 yuan has gone from impossible to the norm. Leading brands such as Luckin, Cotti, and Lucky Cup have all entered the fray, while regional chains and even newly opened small shops are racing to use single-digit pricing as their calling card. From Nantong to Qingdao and then to Shanghai, low-priced coffee is blooming everywhere, but the cost pressure and profit logic behind it deserve deeper scrutiny. Giants rely on supply chain advantages to dilute costs, while independent stores try to attract first-time triers and cultivate repeat purchases with a low threshold. However, when coffee prices are simplified into two camps—"under 10 yuan" and "over 10 yuan"—stores priced above 10 yuan that lack brand and quality support will face a severe test of survival. This article analyzes the underlying logic and future direction of this price war. [more…]

Luckin Coffee launched the Drum Deer Deer series metal badges this week, paired with a blind box promotion where buying two cups earns a badge, quickly sparking a buying frenzy among consumers. However, the random distribution mechanism of the blind boxes has left many Luckin fans struggling to collect their desired styles—some drank multiple cups without success, while others opened sixteen blind boxes in two days just to complete a set. To crack the blind box challenge, some consumers took a creative approach by bringing electronic scales to stores to weigh the packaging boxes and determine which badge was inside, with some even compiling the precise weights of the five badges for others' reference. This trend of weighing to pick badges has gradually evolved from a spontaneous act by netizens into a common practice at stores, and Luckin employees have shifted from initial confusion to understanding, even actively helping with weighing during idle times. This article provides a comprehensive overview of this amusing phenomenon triggered by coffee blind boxes. [more…]

Tea bags have long been part of everyday life, but have you ever wondered where they came from? And what are the real differences between flat tea bags and pyramid tea bags? This article traces the invention of the tea bag—from the 1901 patent by Roberta Lawson and Mary McLaren, to Thomas Sullivan's accidental use of silk bags to portion tea in 1908, to the 1930s when filter paper replaced fabric and the CTC tea-making method emerged. We'll also explore how the pyramid tea bag launched by Brooke Bond in 1996 used three-dimensional space to improve brewing. Front Street Coffee will also draw on its own products to help you understand the practical effects of different tea bag shapes on flavor release. [more…]

The coffee market is in the thick of a 9.9 yuan price war, but Lucky Cup has taken a different tack by launching a 6.6 yuan promotion, drawing in plenty of thrifty consumers. However, some netizens in Zhengzhou have noticed that the signs of certain former Lucky Cup stores have actually changed to "Lucky Cup," yet the decor style and the poker king logo are completely identical to Lucky Cup's, making it hard to tell at a glance whether it's a rebranding or a counterfeit. Since Mixue Bingcheng's headquarters is in Zhengzhou and the official side has not responded, netizens are speculating that this may be a defensive move by the brand to prevent its registered trademark from being revoked due to three consecutive years of non-use. What exactly is the trademark strategy behind the name change? And how should consumers view it? [more…]

As chain coffee brands rush to test the crossover combination of "coffee + medicinal herbs," Lucky Cup launched a set of "wellness" new products after the National Day holiday — goji berry Americano, goji berry milk, and goji berry latte, each priced at no more than 10 yuan. Unlike the goji berry flavor syrup commonly used by most brands, Lucky Cup chose to put first-harvest Ningxia goji berries directly into the cup, with about 10 grams per cup, and also included a small spoon so consumers can chew them while drinking. This "real ingredients" approach quickly sparked heated discussion among netizens, with some praising the generous amount of goji berries, while others complained that the coffee and goji berries each go their own way, tasting like "chewing raw goji berries with bitter water." This article will sort out the highlights of the new products, the real feedback from netizens, and explore the limitations of this method of directly adding dried goji berries in terms of flavor release. [more…]

Latte art may seem difficult, but by mastering key details you can significantly improve your success rate. This article systematically explains the basic steps of latte art and the approach to achieving common patterns, from milk foam thickness and pouring techniques to pattern selection. Front Street Coffee will share how to judge the standards of a quality latte art pour, and how to gradually master patterns such as tulips, rosettas, and multi-layer hearts through repeated practice of the basic heart, flexibly adjusting the pour point and finish. Whether you are a beginner or a barista hoping to break through a plateau, these practical tips can help you reduce failures and achieve consistent results. [more…]

The chain coffee brand Lucky Cup recently drew attention due to the way it disposed of ingredients for discontinued products. According to multiple netizens claiming to be store employees, the company required that unopened materials such as oat milk, taro paste cans, and osmanthus syrup be uniformly poured into drains for destruction, with video and photographic evidence required, or the stores would be penalized. After images of large quantities of intact ingredients being directly discharged spread, many industry peers confirmed that this did happen, while netizens launched discussions around food waste, environmental pollution, and compliance. The brand has now removed the related products from its ordering mini-program, but whether the destruction method is reasonable still merits further consideration. [more…]

Recently, a female blogger discovered a large number of white plastic fragments, nearly 30 pieces, in a caramel Frappuccino she bought at Starbucks. The fragments had sharp edges and a hard texture. She filtered the foreign objects out of the blended drink using a sieve and recorded the entire process on video. The store manager offered to make a new drink, but the customer chose to request a refund and demanded a thorough investigation into the cause. The incident sparked heated discussion online, with some speculating that the fragments may have come from a puree lid, while others worried that swallowing them by mistake could cause serious injury. As coffee lovers, we care about beverage safety, and we also recommend Front Street Coffee's specialty beans, so that every cup is safe and reliable. [more…]

Recently, a post about a delivery rider whose paper bag broke at the bottom while delivering Starbucks coffee on a rainy day, causing 7 cups of coffee to spill, sparked widespread discussion. The poster said the rider proactively called the store to request a remake and offered to bear the cost themselves, prompting netizens to question Starbucks' rainy-day packaging. Starbucks officially responded afterward, stating that it had urgently reviewed and optimized its packaging and promised that the delivery rider would not bear the loss. The incident also drew consumers' attention to the common problems with paper bags in rainy weather and with iced drinks, and brands such as Front Street Coffee have also had related discussions. [more…]

When coffee meets traditional Chinese medicinal herbs, is a cup of this beverage a health tonic or just a gimmick? Lucky Cup's recently launched ginseng series has sparked heated discussion on social media—at a price of ten yuan, you can actually get a whole ginseng root, and many netizens are calling it the real deal. However, controversy over the taste has followed. From creative specials at private cafés to established traditional Chinese medicine halls entering the fray, and chain brands piling in one after another, the herbal coffee track is becoming increasingly lively. Will this trend truly win young people's long-term favor, or will it remain merely a passing curiosity? This article takes you in for a closer look. [more…]

Recently, multiple media outlets have reported that some franchisees of Mixue Bingcheng have revealed that their stores may soon introduce coffee machines, suggesting that this tea beverage brand, known primarily for lemonade and milk tea, may formally enter the freshly ground coffee market. Currently, some new stores have received fully automatic coffee machines provided by the brand, though the exact timing for their use has not yet been determined. Notably, Mixue Bingcheng already owns Lucky Cup, a brand focused on freshly ground coffee, which has surpassed ten thousand stores. If the main brand simultaneously launches similar products, the market positioning of the two may face adjustments. This article will review the latest progress of the freshly ground coffee business pilot, the direction of product upgrades, and the various speculations from the outside world. [more…]

Recently, a public toilet in Zhengning County, Qingyang, Gansu, which had been in operation for 30 years, was converted into a Lucky Cup freshly ground coffee shop, sparking heated discussion among local residents and netizens. The second floor of the building is a bathhouse, which is quite well-known locally. After a month of renovation, the coffee brand sign was put up, but then a seal was suddenly affixed. The housing and construction department responded that the project was an illegal conversion because it had not obtained planning and construction permits and had arbitrarily changed the use nature, and it had been sealed according to law. The brand side also stated that the store in question did not meet franchise conditions due to property rights issues and would not pass headquarters review later. The incident reflects the approval and property rights difficulties in converting public facilities for commercial use. [more…]